Posted by: Rhona Reid On December 16, 2020 12:00 pm
The power of customer testimonials and online reviews cannot be underestimated. In ye olden days, before Google, when we bought something that rocked our world, we’d go out and tell our friends, mom and work colleagues so they could all go and buy one as well.
If we had disappointing service or our new shoes fell apart the second time we wore them, we’d complain to a handful of people and go to a different store next time. In other words, it used to be a lot easier to get away with providing shoddy service and products.
The power of the review is awesome, and we don’t use the word lightly. In ye olden days, before Google, if we bought something that rocked our world, we’d tell our friends, our mom and our work colleagues so they could all go out and buy one as well.
Word of mouth, in other words. Now, we have the potential to reach thousands of people in the space of a day by posting our own reviews on the internet. It’s a powerful tool and one that should be respected by companies across the world; the message being, happy customers say good things about your product and service.
Scratch beneath the surface of the claims made by many companies and you’ll find someone trying to rip you off. From “The Best Vacation Resort Ever!” to “The Greatest Steak You’ll Ever Eat!” — whole industries are built on pulling the wool over people’s eyes.
Ionizer technology is relatively new, yet already there are companies who are ruthless about taking your money but not delivering the promised product.
But scams aren’t just about losing your hard-earned money; if you buy a cheap ionizer from China or Taiwan, then you’re putting your health at risk as well. Chillingly, machines can be contaminated with deadly lead and imported with false “Lead Free” …