Posted by: Rhona Reid On September 18, 2017 11:05 pm
You know, Eraldo Maglara, Executive Producer and host of “Healthy Lifestyle With Eraldo”Â is quite a guy. Â Media personality, author and celebrity and personal trainer, thereâ€™s no denying that Eraldoâ€™s resume is pretty impressive!Â Â
Eraldoâ€™s combination of high-energy delivery, authentic expertise and that all-important likeability factor means that millions of people regularly tune in to his show for inspiration and entertainment! Â
A bone-fide authority on his subject, Eraldo holds a Personal Fitness Degree from theÂ National Personal Training Institute and has written and presented extensively on healthful living and fitness. Â In short, no-one is better placed to recognize a genuine opportunity to improve your health and well being!Â Â …
Any company would be very happy to land a well-known celebrity to endorse their product, as well it should. Â It is a proven fact that when someone recognizable tells the people about your goods or services, sales increase.Â Thatâ€™s effective advertising; the better known the personality, the more credibility it lends to your company and the more people trust what youâ€™re selling.
Some companies however, use celebrities merely to sell you a bill-of-goods.Â I have seen many times, and Iâ€™m certain you have too, actors that hawk a product that you know they donâ€™t really use.
There used to be a term back in the day, brand loyalty, where celebritiesÂ didn’tÂ …