When the swishy new gym opened in town, the promotional flyers arrived thick and fast. I ignored the first dozen or so, thinking that no amount of hi-tech training machines and hot yoga rooms could persuade me to part with the large fee required to gain access to that temple of toning and sweat.

New Gym Bag, No Clue?
Then the drip-feeding of hard-body propaganda started to take effect. Suddenly, I needed to be a member of that gym. And I needed some ace gear to go with my shiny new membership. Everyone knows that you exercise better in new gym clothes. And trainers. Trainers don’t come …